The World Bank will loan $60 million to aid an afforestation project in Shandong Province in eastern China, which aims to reduce water and soil erosion, protect agricultural land and improve the environment in the province. The Shandong Ecological Afforestation Project will develop about 28,000 hectares of protection forest belts and plantations on saline coastal [...]
A wave of promotion is hitting consumers during this month’s 40th anniversary Earth Day observances: Hanes says it can put you in eco-friendly underwear, Frito-Lay offers Sun Chips from a bag you can toss in a compost pile, and Target stores invite you to use their recycling bins. Some promotions sound more like image-buffing than [...]
“It’s now sexy to be green,” said Bonnie Carlson, president of Promotion Marketing Association, a New York-based trade group. “It’s very fashionable for consumers to say they’re doing something to help the environment.” Yet, as the green movement grows, so does the confusion. Few labeling standards exist to tell consumers which products are really helping [...]
Researchers at the California Institute of Technology have created a new type of flexible solar cell that is both inexpensive and more efficient than conventional cells available on the market. The new cell is made using arrays of long, thin silicon wires that are embedded in a polymer substrate.